15: Sonja Rasula, Founder & CEO of Unique Markets + The Unique Space

On this Episode:

Sonja Rasula, Founder & CEO of Unique Markets and The Unique Space joins Baily to talk about:

  • Leveraging her whole community and calling in favors to pull off the first Unique Market in 2008

  • Launching and then letting go of CAMP, her cellphone-free creative conference which Baily credits with starting her teaching/speaking/consulting career

  • What’s next for the Unique Market empire and how she hopes it’s going to bring makers and consumers together across the country and inspire the next generation of entrepreneurs


Show Notes:

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About Sonja:

Driven by the idea that creativity can change the world and by the Martin Luther King Jr. quote, "Life's most persistent and urgent question is, What are you doing for others?," Sonja Rasula has dedicated herself to creating businesses that foster entrepreneurship, spread creative thinking, and grow community.

She has become a crowd-favorite at conferences such as SXSW, HOW Design Live and Dwell on Design, bringing her unique and unconventional style of interactivity and motivational speaking to audiences around the world. Sonja was recently named '1 of 30 Women Entrepreneurs Changing the World' by fashion mogul Eileen Fisher, and Los Angeles Magazine honored her as one of LA's Top 10 Most Inspiring Women.

Risking her entire 401k savings Sonja started Unique Markets in 2008 and never looked back. Fueled by her passion for helping people grow, Sonja then launched CAMP, a creative business conference that has achieved cult-status with people around the globe. Most recently Sonja decided to create a permanent place for entrepreneurs and creative thinkers... And so The Unique Space was born - a historic 18,000 sq ft building in downtown LA's Arts District that Sonja redesigned and decorated to be a modern, collaborative version of an Office Building. It houses 18 private offices with tenants such as Bustle, Girlgaze and Blue Bottle, and an event space.