16: Jessy Klein Fofana, Founder & CEO of LaRue PR
On this Episode:
Jessy Klein Fofana, Founder & CEO of LaRue PR joined Baily to talk about:
How PR has changed over the last decade and what's working for companies now
Why it's important to share your "Pet Pig" story to allow people to connect with the person behind the brand
The best time to pitch story ideas to press to gain visibility
Jessy Fofana launched, built, and sold her first company before turning thirty. In 2005, after directing breakout PR and marketing initiatives on both the agency side and as an in-house executive, Jessy founded LaRue PR, a scrappy, smart boutique agency that has trail blazed a new approach to public relations in the digital age. With over 20 years of experience, Jessy is at the forefront of what is new and next. Her innovative style has made her an industry standout with strong relationships across the media and influencer landscape. Featured in the pages of Harper’s Bazaar, WWD, InStyle, Entrepreneur, The Everygirl and Elle Décor, Jessy is regularly touted as a PR, social media and influencer marketing expert.