19: Natasha Case, CEO & Co-Founder of COOLHAUS

On this Episode:

Natasha Case, CEO & Co-Founder of COOLHAUS Ice Cream joins Baily to talk about:

  • Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up)

  • Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business 

  • Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit


Show Notes:

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About Natasha:

Los Angeles native, Natasha Case, received her Masters of Architecture degree from UCLA, and began interning at Walt Disney Imagineering in Hotel and Master Planning. During this time, she started baking cookies, making ice cream, and combining them into “cool houses” with co-founder and wife Freya Estreller. After discovering their new-found passion they purchased a beat-up old postal van, and debuted COOLHAUS at the 2009 Coachella Valley Music Festival…and the rest is history!

Today, COOLHAUS distributes in 7,500+ grocery stores in every state ranging from Whole Foods to Safeway to Publix markets with 35 SKU’s including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars, and a new dairy free line (pints and sammies) that is already flying off shelves. Natasha works as CEO, creating new products, designing merchandise and packaging, running the marketing department, building new relationships and innovating ideas that keep COOLHAUS on top of its game as zealous expansion continues. She is the co-host of 'Start to Sale' podcast via Eater/Vox, a board member of UCLA Arts and Opportunity Fund (Southern California) and a member of YPO Beverly Hills chapter. Natasha has been named Forbes 30 Under 30 for Food and Beverage, LinkedIn Under 35 for Food & Hospitality, and Zagat 30 Under 30 in New York City.