24: Rhenee Bartlett & Kelly Nyland, Petalfox Co-founders

On this Episode:

Rhenee Bartlett & Kelly Nyland, Petalfox Co-founders join Baily to talk about:

  • Being intentional and strategic about who they reach out to on Instagram so they don’t get taken advantage of and give away too much free product

  • Thinking about developing relationships with partners and customers as a longterm courtship rather than having an aggressive “swipe left or right” mentality

  • Getting over their fear of rejection from a potential partner or customer and reaching out anyway


Show Notes:

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About Rhenee & Kelly:


After spending the last 15 years working in technology, Kelly has founded a new lifestyle brand, Petalfox, which commences with flowers and plant life. She believes that time is our most precious and valuable resource and that curated experiences inspire collaboration, creativity and a desired sense of community.


For the past 20+ years, Rhenee has been architecting grand ideas down to the finest detail of execution for big brands. Spending much of her career at agencies, she took a leap of faith to work brandside at Snapchat, where met Kelly and got a taste of what it was like to build a brand from the ground up. When Kelly proposed the idea of Petalfox, Rhenee lept again and never looked back.