4: Amanda Zuckerman, Co-Founder at Dormify

On this Episode:

Amanda Zuckerman, Co-Founder at Dormify joins Baily to talk about:

  • Landing American Eagle Outfitters as a strategic partner and investor by leveraging their network to get an intro

  • How their college ambassador program, “Dormifam” grew from a referral program into the best customer engagement platform they never knew they needed

  • The way they give back through their program, “Dormify Doing Good” by partnering with the Hope for Henry Foundation


Show Notes:


About Amanda:

Amanda Zuckerman’s e-commerce business was ideated out of her freshman year college dorm shopping experience. Going from store to store with her mom Karen, Amanda had trouble finding Twin XL bedding that fit her personal style, a problem her peers were running into as well. While studying both Graphic Design and Marketing at Washington University in St. Louis, Amanda launched one-stop dorm decor shop, Dormify.com. Flash-forward a few years, and Amanda and her mom Karen have turned their idea into a bonafide small-space decor brand with a cult following.

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