Posts tagged Season 1
5: Erica Cerulo & Claire Mazur, Co-Founders of Of a Kind and Co-Authors of "Work Wife"

Erica Cerulo & Claire Mazur, Co-Founders of Of a Kind and Co-Authors of "Work Wife" join Baily to talk about:

  • What it’s like to start a business with a friend, and how to know if you’re the right professional fit for one another

  • How to effectively communicate (and fight) with your co-founder and partners so nobody gets bitter or resentful

  • The best way to pitch yourself when you’re early on in your business to brands and partners who are slightly out of your league

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4: Amanda Zuckerman, Co-Founder at Dormify

Amanda Zuckerman, Co-Founder at Dormify joins Baily to talk about:

  • Landing American Eagle Outfitters as a strategic partner and investor by leveraging their network to get an intro

  • How their college ambassador program, “Dormifam” grew from a referral program into the best customer engagement platform they never knew they needed

  • The way they give back through their program, “Dormify Doing Good” by partnering with the Hope for Henry Foundation

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2: Iva Pawling, CEO & Co-Founder of Richer Poorer

Iva Pawling, Co-Founder/CEO/Chief Fire Putter-Outter of Richer Poorer joins Baily to talk about:

  • How she and her Co-Founder, Tim Morse have maintained a successful partnership for nearly a decade (lots of communication and complementary skillsets)

  • The big lessons learned from doing tons of product collaborations over the years (be clear about what you need for the partnership to be successful and make sure you know what your partner’s goals are too)

  • Why they don’t buy into influencer marketing and instead focus on human collaboration (like the time they took five entrepreneurs to Hawaii for a “Workcation”)

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