Hi, I’m Baily, a Collaboration Consultant
WTF is a Collaboration Consultant?
"Oh, you're a Collaboration Consultant... cool! But, um, what does that actually mean?"
I teach entrepreneurs how to amplify their message and gain credibility through collaboration to grow their business.
Whether it's growing their social following through cross-promotion, gaining credibility with potential customers through podcast and panel interviews, co-producing events, or anything in between, I help create strategies and provide frameworks that allow entrepreneurs to achieve their business goals by thinking collaboratively and harnessing the power of their network.
Still don’t quite get it? Watch this.
"Collaboration is no longer just a strategy: it is the key to long-term business success and competitiveness. Businesses that realize this sooner rather than later will be the ones who win the game and succeed in the new global economy."
- Fast Company
By crafting mutually-beneficial, authentic, and impactful partnerships with well-aligned brands who share a common target customer, you'll be able to:
Gain credibility through collaboration by aligning your brand with organizations who have established trust with their community
Amplify your message and grow your social following by leveraging your partner’s promotional channels
Increase revenue by reaching new, well-aligned audiences
Running a business is hard, often lonely work, and paying for promotion for your product, event, or service can only get you so far in this noisy world. Hiring a PR team to help get the word out can run you anywhere from $3,000 to $30,000 a month in retainer fees with no guaranteed ROI, which can feel like lighting a big pile of cash you don’t have on fire and watching it burn. Why operate in a vacuum and spend tons of money when you could collaborate with well-aligned partners to help one another gain exposure and achieve your goals together?
By harnessing the power of partnerships, you can more easily reach your future fans in a way that feels authentic, impactful, and - gasp! - even fun.
why leverage partnerships to grow your business?
why hire me?
I’ve been collaborating since long before I knew what collaboration was. I may be many things, but tall is not one of them, so I learned early on that in order to succeed in life, I was going to need to work with others to achieve my goals (even if that meant reaching the top shelf.)
I am a collaboration connoisseur; a partnerships addict. When I see a great company doing exciting things, I can’t help but think of all the other companies they could work with to amplify their message. I believe that all companies have the potential to be better by sharing resources to accomplish a common goal.
I also have a natural affinity for structure, efficiency, and standard operating procedures, which was only deepened when I received my MBA with specializations in Entrepreneurship and Management. Couple that with my ability to adapt, innovate, and find creative solutions on the fly and you’ve got a woman who can make a plan and pull it off, no matter what hiccups come along the way.
In my time at General Assembly, I grew the Los Angeles email list from less than 20K to over 80K subscribers in a little over a year, primarily through well-aligned partnerships. Growing an email list is not thrilling, but bringing together like-minded communities both online and off for mutually-beneficial, highly-engaging, co-produced experiences and campaigns is.
My work with the Innovations Team at OMD challenged me to identify strategic partners for a variety of clients across many industries in a fast-paced, tight turnaround environment. With upwards of three ideation sessions per week, I established an expanded, adaptable partnerships process, and developed an eye for innovative collaborations that accomplished lofty goals on modest budgets with seemingly impossible timelines.
Long story short - collaboration is my THING, and nothing gives me more happiness than helping it become someone else’s thing too.