WTF is a Collaboration Consultant?
"Oh, you're a Collaboration Consultant... cool! But, um, what does that actually mean?"
I teach entrepreneurs how to amplify their message and gain credibility through collaboration to grow their business.
Whether it's growing their email list and social following, gaining exposure to potential customers through guest posting, co-producing an event with a well-aligned community, or anything in between, I help create strategies and provide frameworks that allow entrepreneurs to kick ass in their business by harnessing the power of collaboration.
"Collaboration is no longer just a strategy: it is the key to long-term business success and competitiveness. Businesses that realize this sooner rather than later will be the ones who win the game and succeed in the new global economy."
- Fast Company
By crafting mutually-beneficial, authentic, and impactful partnerships with well-aligned brands who share a common target customer, you'll be able to:
Gain credibility through collaboration by aligning your brand with organizations who have established trust with their community
Amplify your message and grow your social following by leveraging your partner’s promotional channels
Increase revenue by reaching new, well-aligned audiences
Running a business is hard, often lonely work, and paying for promotion for your product, event, or service can only get you so far in this noisy world. Hiring a PR team to help get the word out can run you anywhere from $3,000 to $30,000 a month in retainer fees with no guaranteed ROI, which can feel like lighting a big pile of cash you don’t have on fire and watching it burn. Why operate in a vacuum and spend tons of money when you could collaborate with well-aligned partners to help one another gain exposure and achieve your goals together?
By harnessing the power of partnerships, you can more easily reach your future fans in a way that feels authentic, impactful, and - gasp! - even fun.
why leverage partnerships to grow your business?
why hire baily?
“I can't recommend Baily enough. She packed so much valuable information into such a succinct and organized package. Of all the people I've hired to help me with my business, Baily was by far the most value for the price. I still constantly refer back to our work together to inform my business's PR and marketing decisions. Highly recommend.”
“Baily is hands down the best investment I have made in my business. I worked with Baily over a 4-week engagement. As a Collaboration Consultant, over this period of time, Baily was able to help me fine tune my target market, clarify my message and my offerings, identify specific people and organizations who would be ideal to collaborate with, and draft messages to do outreach for specific types of connections and collaborations. Not only that, she supplied me with tools and techniques to keep all this organized so I can be productive and effective with my time and efforts moving forward.
And effective it has been! Within 3 weeks of working with Baily, I generated 2 new clients, was invited to be a guest blogger and a podcast guest; and by simply reaching out and asking, was introduced to 3 more potential clients. Outside of all the content and quantifiable measures mentioned above, Baily is also a dream to work with. She is direct yet approachable, open and completely on your side. I am now not only equipped with the tools I need for success, but also the confidence!”
“It's more than collaboration consulting, the experience was magical! Baily offers herself as a vessel to really understand and connect with her clients. I walked away with tools for my business and have had several successful collaborations, THANK YOU BAILY!”
- Kirstin, The Caffeinated Cork
“Not only is Baily highly thoughtful and outcomes-driven in her process and deliverables, but she takes the time at the onset of engaging, to understand the challenges and dynamics of the business. Her sunny disposition and organization skills also make Baily a pleasure to partner with!”
“Baily's work was instrumental in helping us enter a new, cold market quickly - from building connections that could open doors to creative ideas that brought our brand to new audiences. Her insights, thoughtfulness, and ability to seamlessly integrate into our team were an added bonus!”
“One of the best investments I made this year for my business was working with Baily. Not only did she go above and beyond giving me the tools and education I need to successfully build my business by collaborating with other brands and entrepreneurs, but she gave me the confidence in knowing that I have something valuable to offer and how to leverage that value. I can't wait to work with her again in the future.”
“Deciding to work with Baily was one of the best investments I've made thus far in my business. Not only did she provide me with valuable information and tools to help grow my business, but she continues to TRULY be a champion for me and my vision- something that is very hard to find in this day and age. Working with Baily will not only elevate you & your business, but it will provide you with a Connector for life...and she's one of the best in this biz!”
“To work with Baily is to be met with encouragement, an objective point of view and boatloads of wisdom to move you in the direction that you and your business needs to go. I hired Baily for her expertise in collaboration, but ended up diving deeper into my business and saw how the concept of "collaboration" is truly everywhere as well as the lifeblood of any successful business or at least any business I plan to run. Baily has an intuitive nature about her and knows how to nudge you past self-created roadblocks in a way that is compassionate and incredibly helpful. I highly recommend working with her!”
"Every business needs Baily. She has been instrumental in helping us really know who are customers are and how to effectively and efficiently reach them through partnerships. After working with Baily, we now know how to find the right partners who are aligned with our brand, perfect the art of the pitch and the ask and use partnerships as a growth tool. Baily is such a pleasure to work with - her energy and passion for helping her clients is incredible!"
"If you're thinking about working with Baily, just do it. You won't regret it. Since working together, I have developed a much stronger understanding of how to be strategic in planning collaborations and how to systematize this leg of our business so that we're not starting from scratch every time. I've also found tremendous value in having Baily represent my company during outreach - she not only brings the perfect balance of enthusiasm and professionalism, but she knows how to communicate the value my company brings to the table with confidence and humility. Simply put, she's very good at what she does."
"Baily has been a true asset for IDEO U's Partnerships. She comes armed and prepared with resources, ideas, and strategies to every meeting, and has an incredible enthusiasm and attitude to match. Working with her is invigorating and energizing. She's helped grow our Partnerships and build out our steps to a degree we never would have been able to reach without her."
"Baily was absolutely excellent to work with. We set out to to learn more about what our strategy should be for partnerships and, after having worked with her, we arrived at different partnership models that we are using moving forward. She’s very positive, hard-working, focused, and great at cultivating relationships."
“Invest in people that can propel you forward. I hired Baily to help me figure out how I could leverage collaborations with other brands to gain exposure for my brand, Mama Niela. With her I learned that you don’t need money to collaborate with other brands. Baily helped me understand what I had to offer and what I could ask for. She also created templates and fancy tracking sheets to keep everything organized. After my sessions with her, I felt much more confident to reach out to brands and find ways to work together. Most of my clients this year have come from the collaborations I’ve ignited with other brands run by incredible mamas I now get to call friends.”