Your definitive guide to mastering
the art of podcast guest appearances

If you're eager to share your expertise, elevate your influence, and create a buzz for your business by being a guest on podcasts, this playbook is your must-have resource.

From pitch to promotion, this comprehensive guide simplifies the process, offering you a strategic pathway to connect with potential customers, clients, and fans while establishing yourself as an industry expert.

With over 3 million podcasts as of September 2023, landing a guest spot is easier than ever. However, the key lies in optimizing these opportunities for both you and the podcast Hosts.

As the Host of 3 podcasts - The Baily Hancock Show, Stop, Collaborate, & Listen, and Seeking the Overlap (coming soon!), Baily Hancock has conducted over 120 interviews and has been a guest on nearly 40 podcasts. Drawing from this wealth of experience, she’s crafted the Podcast Guest Playbook to guide you through the entire process, from pitching strategies to post-interview promotion.

Topics Covered:

🎧 Identify the best podcasts to pitch yourself to

🎧 Put your best foot forward in your pitch outreach (don’t worry, I’ve written the email templates for you)

🎧 Hone in on your expertise + experience (aka the topics you can speak to)

🎧 Identify your key talking points + CTA (so you can avoid purposeless promotion)

🎧 Source the best equipment + set up your recording space (without spending a ton)

🎧 Give good ‘pod (aka nail the interview)

🎧 Promote each episode and get more promotional juice for the squeeze from each guest spot

🎧 Get asked out on a 2nd date (be a repeat guest)

What’s Included:

🎧 36 pages of strategic guidance, ideas, and resources

🎧 11 customizable templates to make every step of the process super easy breezy

🎧 3 worksheets to help you gain clarity and focus

Templates:

Included in the Podcast Guest Playbook are 11 customizable templates you can use throughout the process, including pitching yourself, announcing your interest in appearing on podcasts, following up and thanking Hosts, and tracking your progress:

  1. Podcast Pitch Tracking Spreadsheet: Designed to help you track podcasts pitched, interview dates, air dates, and your follow-up + promotional efforts

  2. Email Template: Request for podcast recommendations from your network

  3. Social Media Post Template: Announcement of interest in podcast guesting

  4. Social Media Post Template: Call for connections to recommend as podcast guests

  5. Email Template: Podcast pitch to send when you have a connection to the Host

  6. Email Template: Cold outreach podcast pitch 

  7. Email Template: Podcast pitch follow-up when there’s been no response

  8. Email Template: Post-interview thank you

  9. Social Media Post Template: Promoting podcast interview + teasing the episode

  10. Email Template: Post-episode air date thank you

  11. Social Post Template: Episode promotion

Worksheets:

Also included are three worksheets to help you gain clarity on your personal and professional story, identify your expertise, and define your call-to-action for a standout performance in every interview.

  1. Crafting Your Persona: Surface important moments from your life and work, weave them into a compelling story, and hone in on your expertise to boost your confidence as a guest speaker

  2. Crafting Your CTA: Select an impactful Call-to-Action (CTA) for your business, one that not only introduces new individuals to your offerings and atmosphere but also swiftly delivers tangible value to them.

  3. Putting it All Together: Weave together your personal and professional story, expertise, and CTA into a unified guide you can refer to during interviews, ensuring a clear focus on your experiences, skills, and desired action