Your definitive guide to mastering
the art of podcast guest appearances
If you're eager to share your expertise, elevate your influence, and create a buzz for your business by being a guest on podcasts, this playbook is your must-have resource.
From pitch to promotion, this comprehensive guide simplifies the process, offering you a strategic pathway to connect with potential customers, clients, and fans while establishing yourself as an industry expert.
With over 3 million podcasts, landing a guest spot is easier than ever. However, the key lies in optimizing these opportunities for both you and the podcast Hosts.
As the Host of 3 podcasts - The Baily Hancock Show, Stop, Collaborate, & Listen, and Seeking the Overlap, Baily Hancock has conducted over 130 interviews and has been a guest on over 55 podcasts. Drawing from this wealth of experience, she’s crafted the Podcast Guest Playbook to guide you through the entire process, from pitching strategies to post-interview promotion.
Topics Covered:
🎧 Identify the best podcasts to pitch yourself to
🎧 Put your best foot forward in your pitch outreach (don’t worry, I’ve written the email templates for you)
🎧 Hone in on your expertise + experience (aka the topics you can speak to)
🎧 Identify your key talking points + CTA (so you can avoid purposeless promotion)
🎧 Source the best equipment + set up your recording space (without spending a ton)
🎧 Give good ‘pod (aka nail the interview)
🎧 Promote each episode and get more promotional juice for the squeeze from each guest spot
🎧 Get asked out on a 2nd date (be a repeat guest)
What’s Included:
🎧 36 pages of strategic guidance, ideas, and resources
🎧 11 customizable templates to make every step of the process super easy breezy
🎧 3 worksheets to help you gain clarity and focus
Templates:
Included in the Podcast Guest Playbook are 11 customizable templates you can use throughout the process, including pitching yourself, announcing your interest in appearing on podcasts, following up and thanking Hosts, and tracking your progress:
Podcast Pitch Tracking Spreadsheet: Designed to help you track podcasts pitched, interview dates, air dates, and your follow-up + promotional efforts
Email Template: Request for podcast recommendations from your network
Social Media Post Template: Announcement of interest in podcast guesting
Social Media Post Template: Call for connections to recommend as podcast guests
Email Template: Podcast pitch to send when you have a connection to the Host
Email Template: Cold outreach podcast pitch
Email Template: Podcast pitch follow-up when there’s been no response
Email Template: Post-interview thank you
Social Media Post Template: Promoting podcast interview + teasing the episode
Email Template: Post-episode air date thank you
Social Post Template: Episode promotion
Worksheets:
Also included are three worksheets to help you gain clarity on your personal and professional story, identify your expertise, and define your call-to-action for a standout performance in every interview.
Crafting Your Persona: Surface important moments from your life and work, weave them into a compelling story, and hone in on your expertise to boost your confidence as a guest speaker
Crafting Your CTA: Select an impactful Call-to-Action (CTA) for your business, one that not only introduces new individuals to your offerings and atmosphere but also swiftly delivers tangible value to them.
Putting it All Together: Weave together your personal and professional story, expertise, and CTA into a unified guide you can refer to during interviews, ensuring a clear focus on your experiences, skills, and desired action
Testimonials
“In a world where everyone needs to promote themselves in one way or another, Baily has created the perfect resource for individuals looking to be a podcast guest. Whether you’re just starting out and testing the waters of being a podcast guest or you’re already a veteran on-air personality, you’ll find a wealth of knowledge in Baily’s Podcast Guest Playbook. I cannot recommend this enough!”
- Michele Lando, Certified Professional Resume Writer & Personal Branding Expert
“Baily's Podcast Playbook is absolute gold! It answers every question you have about submitting for and being a guest on podcasts and even comes with these amazing templates to make it extra easy. I used one—just one!—template from the playbook and within a week, I got booked to be a guest on a dream podcast. It works! Baily's podcast strategies have always been incredibly insightful and effective. I highly recommend using this playbook as a major part of your business strategy."
- Paige Ray, Commercial Photographer + Creative Director
“This is the tool that so many need to get themselves on podcasts - Baily has covered everything!”
- Toni Purry, Media Trainer / TEDx Speaker & Trainer
“A person could spend hours in some random, “Be a guest on podcasts” Facebook group and never get this level of detail and information.”
- Carrie Murray, Founder of BRA: Business Relationship Alliance Network