Connection-Centered Event Strategy & Facilitation

The Key to an Unforgettable Event?
Connection.

Events aren’t just about the content—they’re about connection.

Research shows that attendees value relationships as much as learning:

• 81% of attendees say networking with experts is the most important part of an event​. (Source)

• 68% prioritize meeting new contacts, and 64% value peer-to-peer exchanges over formal sessions​. (Source)

• 82% prefer in-person events specifically for the opportunity to build deeper, more meaningful connections​. (Source)

When connection takes center stage, your event transforms into more than a gathering. It becomes a vibrant space where ideas flow, partnerships form, and attendees leave inspired, engaged, and ready to return next year.

That’s where Baily Hancock comes in. With over two decades of event management, 15+ years of community building, and a career built on fostering relationships for mutual success, Baily ensures your event delivers the connections attendees crave.

Why Your Event Needs More Connection

Great events can fall flat when attendees feel disconnected.

Without intentional design, attendees often:

• Struggle to break the ice or make meaningful connections.

• Feel like just another face in the crowd.

• Leave without the relationships that would make the event truly impactful.

This isn’t just a missed opportunity—it’s a risk to your event’s reputation and retention.

Your Competitive Edge: Building Bridges

Events that prioritize connection create:

• Engaged Attendees: People who feel connected are more invested in your event.

• Loyal Communities: When attendees leave with meaningful relationships, they associate those connections with your brand.

• Enduring Impact: Networking that begins at your event can blossom into collaborations, partnerships, and lifelong friendships.

Baily specializes in embedding connection into every phase of your event. Her approach is grounded in strategy, creativity, and over 20 years of expertise in organizing, facilitating, speaking at, and attending events of all kinds.

Start Strong: Pre-Event Connection Strategy

Set the tone for connection before the event even begins.

• Custom Connection Planning: Collaborate with Baily to design an agenda that seamlessly integrates networking and relationship-building activities throughout your programming—not as an afterthought.

• Virtual Community Creation: Launch an online platform weeks before the event, providing attendees a dedicated space to engage, collaborate, and build excitement.
  👉 77% of marketers aim to build year-round engagement, and 92% prioritize post-event follow-up—starting early ensures lasting impact. (Source)

• Insightful Attendee Surveys: Gather data to curate connection opportunities tailored to attendees’ goals and interests.

• Overlap Reports & Recommendations: Create a list of recommended matches for each attendee to facilitate quality connections before, during, and after the event.

• Connection Tips, Tools & Templates: Distribute actionable resources at pre-event check-ins and throughout the event to help attendees build and maintain the connections they make.

Create Magic: Event-Day Facilitation

Bring your attendees together in meaningful ways.

• Connection Kickoff Keynote: Start your event with a 30–45-minute talk from Baily that inspires attendees and equips them with actionable networking strategies.
  👉 88% of attendees attend events specifically for networking—set them up for success from the start. (Source)

• Connection Workshop: Baily will lead a 45-minute to 1-hour session where attendees dive deep into her 3Cs Framework—Community, Connection, and Collaboration—learning how to build, nurture, and leverage relationships that drive personal and professional growth.

• Facilitate Interactive Activities: From individual introductions to small-group networking exercises, Baily ensures everyone feels included, engaged, and empowered to connect.
  👉 35% of attendees prefer casual networking spaces, and 18% value designated areas for intentional connections. (Source)

• 3Cs Strategy Pop-Up: Offer 30-minute one-on-one sessions where attendees work directly with Baily to create a customized 3Cs strategy for building a robust and reciprocal network during the event and beyond.

Keep the Momentum: Post-Event Relationship Building

Ensure the relationships sparked at your event continue to grow.

• Follow-Up Tools: Equip attendees with actionable templates and resources to nurture the connections they’ve made at the event.

• Organizer Insights: Receive detailed feedback and recommendations from Baily to refine connection strategies for future events.

Extend Engagement: Community Creation

Create a dedicated space for ongoing networking and collaboration.

• Online Community Hub Creation: Build and launch a custom platform where attendees can network before, during, and after the event. This hub can also act as a programming platform for virtual or hybrid events.

• Community Moderation & Maintenance: Keep the community active and thriving for up to 3 months post-event, ensuring attendees stay engaged and their connections deepen.

Why Baily is Your Best Partner in creating a connection-centered event

With unmatched expertise and a unique perspective, Baily brings:

• Event Management Mastery: Holding a Bachelor of Science in Tourism, Hospitality, and Event Management from the University of Florida, Baily has over 20 years of experience managing events of all types, from week-long conferences to intimate workshops to launch parties.

• Community-Building Expertise: With 15+ years of experience designing, growing, and managing both online and in-person communities, Baily has deep knowledge of how to create highly engaged, value-driven spaces where connection and collaboration thrive.

• Connection-Centered Career: Known as a Professional Friend-Maker and Super-Connector, Baily’s life and career have been built on her ability to forge meaningful relationships and teach others how to build, nurture, and leverage reciprocal connections that enhance both their work and life.

• Speaking & Facilitation Excellence: Having emceed, moderated, and spoken at over 130 events in the last decade alone, Baily brings a unique perspective that spans backstage, onstage, and in the crowd—ensuring every event she touches is a standout success.

Packages That Work for You

Tailored solutions to meet the unique needs of your event.

CONNECTION KICKOFF Package

Best For: Single-day events, workshops, or conferences looking to set the tone for impactful networking.

Includes:

• Pre-event agenda review to identify opportunities for connection.

• Connection Kickoff Keynote to inspire and prepare attendees for networking success.

• Connection tips, tools, and templates distributed at check-in to help attendees build and maintain relationships.

• Facilitation of interactive activities during the event to engage attendees and encourage meaningful connections.

Connected Community Package

Best For: Hybrid events, virtual gatherings, or multi-day conferences aiming to extend engagement beyond the event.

Includes:

• Online Community Hub Creation to connect attendees before, during, and after the event.

• Community moderation and maintenance for up to 3 months post-event to keep attendees engaged.

• Insightful attendee surveys to gather data and create curated networking opportunities.

• Connection Workshop focused on the 3Cs Framework—Community, Connection, and Collaboration—to deepen attendee relationships and drive engagement.

Immersive Connection Experience

Best For: Multi-day retreats, high-touch conferences, or events that prioritize creating a deeply connected attendee experience.

Includes:

• Pre-event agenda review and custom attendee surveys to design tailored networking opportunities.

• Overlap Reports & Recommendations to provide personalized connection suggestions for attendees.

• Connection Kickoff Keynote to set the tone for a connection-driven experience.

• Facilitation of interactive activities throughout the event to encourage natural and meaningful relationships.

• Connection Workshop offering attendees a deep dive into building, nurturing, and leveraging relationships.

• Post-event Organizer Insights with feedback and recommendations to enhance future events.

VIP Networking Experience

Best For: Organizers seeking to deliver exclusive, high-touch networking opportunities for their attendees.

Includes:

• All services from the Immersive Connection Experience package.

• 3Cs Strategy Pop-Up: Personalized one-on-one sessions where attendees work with Baily to create a customized networking strategy.

• Extended community moderation and maintenance for up to 6 months post-event, keeping attendees engaged year-round.

A La Carte Options

Customize your event experience by selecting individual services to suit your unique needs:

• Pre-event agenda review

• Custom attendee surveys

• Overlap Reports & Recommendations

• Online community hub creation and moderation

• Connection Kickoff Keynote or Workshop

• Facilitation of interactive activities

• 3Cs Strategy Pop-Ups

• Post-event follow-up tools and Organizer Insights

Ready to Elevate Your Event?

Let’s craft a connection-driven experience your attendees will never forget.

📧 Contact Baily to discuss your needs.

☎️ Schedule a Free Consultation to explore the right package for your event.

The best events aren’t just attended—they’re remembered.
Let’s help your attendees create connections that last a lifetime.