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Unicorn Academy: Wellness for Your Business and You

  • General Assembly Santa Monica 1520 2nd Street Santa Monica, CA, 90401 United States (map)

In partnership with Legal Unicorn Society:

Whether you are just beginning to make moves or are already up-and-running, this all day workshop will explore some of the most important steps you need to take to build your business and take care of yourself along the way.

We are a network of socially conscious lawyers and professionals and are partnered with General Assembly to host Unicorn Academy -- a full day of wellness for entrepreneurs, including speakers, professional panels, interactive content, sponsored lunch, and breakout sessions covering: 

Accounting - Outlining finances and taxes

  • Bookkeeping
  • Tax Planning

Legal - Laying legal foundations

  • Business Formation
  • Licenses & Permits
  • Contracts
  • Intellectual Property
  • Labor & Employment
  • Immigration

Branding - Developing a cohesive brand

  • Defining Your Brand
  • Logos
  • Brand Guidelines
  • Print Collateral
  • How to Work with Your Branding Team

Marketing - Planning a marketing strategy

  • Online Marketing
  • Marketing campaigns
  • Partnership Building (My session!)

Wellness - Take Care of Yourself

  • Perspectives in Entrepreneurship
  • Breathwork, Yoga, and Meditation
  • Therapy for Business Owners - we all need it! 


  • Sam Mazzeo, Attorney at WilkMazz
  • Shivani Honwad, Attorney at The Law Firm of Shivani Honwad LLC
  • Grant Atkinson, Attorney at Framework Law Group PC
  • Tom Freeman, Learning & Development Manager at HeadSpace
  • Laura Azzalina, CPA & CFO at Illuminate
  • Lane Hoffbeck, CFO & Founder at Hoffbeck Consulting
  • Mahla Hoffbeck, CFO & Founder at Hoffbeck Consulting
  • Sarah Armstrong, Chief Creative at A Name Brand Co.
  • Hilary Hartling, Brand Strategist
  • Baily Hancock, Collaboration Consultant & Career Happiness Strategist (hey that's me!)
  • Daniel Art, Co-Founder at DiFractive


  • General Assembly
  • Binx Coffee
  • Sexy Lunch Club

$100 - Register here (the first 10 people to use the code BAILY100 get a free ticket!)