The Connection-Centered Membership Method™
Create a membership culture where connection isn’t a side effect — it’s the strategy.
You’ve built something great—so why aren’t members showing up or sticking around?
Without true connection, there’s no community — and low retention is often just the symptom.
Even with valuable content and events, you might still see:
One-time attendees who never return
Passive members who lurk but never participate
Overwhelmed staff trying to do it all alone
Hi, I’m Baily Hancock 👋
I’m a Connection Strategist with 20+ years of experience helping organizations turn networking into true belonging — the kind that sparks engagement, keeps members coming back, and builds a community that feels like home. Through The Connection-Centered Membership Method™, I help high-integrity, heart-led organizations design cultures where members feel safe, seen, and supported — together.
How I help your community thrive
As your Member Connection Consultant & Guide, I support you in strengthening:
🤝 Member-to-member connection so members build real relationships, not just transactional contacts.
📈 Participation and engagement so involvement feels joyful and self-driven, not forced.
🔁 Retention and renewal so members stay because they want to, not because they feel obligated.
🌱 Organizational alignment and growth so your community strategy supports both your people and your mission.
What’s included in The Connection-Centered Membership Method™
✨ Member Workshops
Interactive experiences that teach members how to connect meaningfully, collaborate intentionally, and fully activate the value of the community.
✨ Community Team Coaching
Ongoing support for community managers via Telegram plus monthly strategy calls. Optional 6-week Accelerator to help your team model connection and lead with confidence.
✨ Leadership Strategy
3Cs Planning Sessions for boards and leadership teams to align your membership programming, connection opportunities, and culture with your strategic goals.
✨ Event Keynotes
Inspiring talks that teach and model how to build real relationships in real time — plus post-event tools to keep the momentum alive.
Why work with me?
✔️ 20+ years of experience turning groups into thriving, loyal communities
✔️ Proven results across organizations large and small
✔️ An approach rooted in the radical idea that we aren’t meant to do any of this alone, and that our greatest potential is unlocked in community, not in isolation.
Past highlights
✅ Grew General Assembly LA community from 20K → 90K+ in one year
✅ Quadrupled Santa Monica Junior Chamber of Commerce membership with 95% retention
✅ Supported 400+ online communities as a Community Strategist at Mighty Networks
✅ Created and led The Collaboration Coalition, a 350+ member virtual community
✅ Built partnerships and engagement strategies for The Riveter LA
Let’s build a community people never want to leave.
Connection is the foundation of engagement, retention, and member joy.
Let’s build a culture where your people — and your mission — can thrive.