07: "Bloggin' Ain't Easy" with Ashley Torres, Founder of Everyday Pursuits
From the outside looking in, the life of an Instagram influencer seems fun AF. What we don't see are the many years of hard work and hustling that go into it. In this episode, Everyday Pursuits Founder Ashley Torres gets real with us about how she transitioned from a career in Accounting to running social media in the fashion industry, and what it takes to make it as an influencer with over 180K Instagram followers. Ashley and I both share how creating our "Boss Babes" Goal Group has kicked our goal-setting into high gear, and throw out some tips on how to create your own.
Ashley Torres is a digital expert and influencer. She is the founder of the leading lifestyle and fashion blog, Everyday Pursuits, and also runs Pursuit Digital, a social media + digital marketing agency. Current clients include Nekter Juice Bar, Life in Jeneral, and TheStylist LA.
Prior to building Pursuit Digital, Torres spent a year and a half leading Social and Digital Strategy at REVOLVE. She started her online marketing career at HauteLook, a Nordstrom-owned private sale site where she spent four years building the Social Media team.