the Collaboration Crash Course Workshop Series

Looking to dive head-first into the world of collaborations but don’t know where to begin? The Collaboration Crash Course is an intimate, 3-part workshop series that will cover every step of the partnership process from start to finish. If you’re ready to learn as much as you can in the shortest amount of time and leave with a collaboration strategy locked and loaded, then this series is going to be your jam.

When & where will it be held?


WHO is THIS workshop series FOR?

Individuals, brands, content platforms, communities, or events who:

  • Are ready to start doing partnerships and collaborations but don’t know where to begin

  • Just need a plan, some templates + tools, and someone to point them in the right direction

  • Have dipped a toe in the collaboration pool but want to be more intentional and strategic going forward

  • Aren’t interested in or ready for the fully-customized collaboration strategy/business coaching/entrepreneur therapy that comes from working with Baily 1:1 across 10 weeks


what's the plan?

Any of my past clients can tell you that I’m not a fan of theory-based teaching, I’d much rather we work on actual partner identification, outreach, ideation, execution, and evaluation. This workshop series will be part-collaboration concepts/activities and part-real world implementation. Attendance will be capped at 10 people, and part of the purpose of it being a group offering is to create a space where, by the end of the third session, attendees can leave with a handful of potential partners and a few collaboration ideas ready to launch within a few weeks.

Throughout our 3 sessions, we’ll cover:

  • Company Deep Dive:

    • Mission, Vibe, & Audience

    • Execution & Offering

    • Goals & Success Metrics

    • Company One-Liner

  • Your Asks:

    • What Do You Want?

    • Your CTAs (Calls to Action)

  • Your Gives:

    • What Can You Offer?

    • Your Channels of Communication

  • Partner Hunting:

    • Partner Categories

    • Cultivating + Activating Your Community

    • Mining Your Network

    • Asking Your Community

    • Partner Overlap

    • Partner Identification 

  • Partner Outreach:

    • Getting the Warm Intro

    • The Pitch

    • Making it Easy for Everyone

  • Collaboration Ideation:

    • Collaboration Opportunities

    • The Initial Call

    • Incoming Collaboration Requests

  • Execution:

    • Next Steps

    • Best Practices

    • The Illusive ROI

  • Evaluation & Re-engagement:

    • Relationship Maintenance

    • Collaboration Rules to Live By

    • Proper Care & Feeding of Your Network


what does it include?

  • (3) 3.5 hour sessions with Baily and no more than 9 other participants

  • Activities and Worksheets to complete during and in-between each session

  • Collaboration Templates + Tools + Best Practices

  • Access to Baily via email in-between sessions for questions and feedback

  • Inclusion in the private Slack Community with all of Baily’s past clients

  • Access to Baily’s network of over 635K connections for warm introductions


Client Testimonials


why collaboration?

Running a business is hard, often lonely work, and paying for promotion for your product, event, or service can only get you so far in this noisy world. Hiring a PR team to help get the word out can run you anywhere from $3,000 to $30,000 a month with no guaranteed ROI, which can feel like lighting a big pile of cash you don’t have on fire and watching it burn.

Why operate in a vacuum when you could collaborate with well-aligned partners to help one another gain exposure and hit your goals together? By harnessing the power of partnerships, you can more easily reach your future fans in a way that feels authentic, impactful, and - gasp! - even fun.


WHY BAILY?

I am a collaboration connoisseur; a partnerships addict. When I see a great company doing exciting things, I can’t help but think of all the other companies they could work with to amplify their message. I believe that all companies have the potential to be better by sharing resources to accomplish a common goal.

I also have a natural affinity for structure, efficiency, and standard operating procedures, which was only deepened when I received my MBA with specializations in Entrepreneurship and Management. Couple that with my ability to adapt, innovate, and find creative solutions on the fly and you’ve got a woman who can make a plan and pull it off, no matter what hiccups come along the way.

In my time at General AssemblyI grew the Los Angeles email list from less than 20K to over 80K subscribers in a little over a year, primarily through well-aligned partnerships. Growing an email list is not thrilling, but bringing together like-minded communities both online and off for mutually-beneficial, highly-engaging, co-produced experiences and campaigns is.

My work with the Innovations Team at OMD challenged me to identify strategic partners for a variety of clients across many industries in a fast-paced, tight turnaround environment. With upwards of three ideation sessions per week, I established an expanded, adaptable partnerships process, and developed an eye for innovative collaborations that accomplished lofty goals on modest budgets with seemingly impossible timelines.