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Collaboration is the New Competition: Grow Your Business With Partnerships

  • General Assembly - Santa Monica 1520 2nd Street Santa Monica, CA, 90401 United States (map)

$30 | Register Here

About This Class

The most successful companies these days are ones that understand how to collaborate with other like-minded businesses to leverage their talents and get ahead together. Some of the startup world's best and brightest are expanding their communities faster than ever thanks to brilliant, yet simple partnerships. Discover how collaborating with companies who have similar audiences can move both of your businesses forward faster than you can on your own.

A great partnership is something that anyone can build, so long as they know who they are, what they have to offer, and what they'd like in return. Find out how to make collaboration fun, not daunting, with this class taught by Baily Hancock, the woman behind General Assembly's many successful marketing partnerships. You'll walk away learning about partnership best practices, incredibly useful tools for identifying and managing partners, and lots of relevant case studies from Baily's experience at GA, her Collaboration Consulting business, and her time crafting successful partnerships for some of the largest and most well-respected brands.


  • Identify if collaborating with others is right for you, and what you and your business have to offer partners
  • Discover how and where to find the perfect partners
  • Understand what makes a great partnership, and learn how to maximize the potential for both parties
  • Receive tips and tools for identifying partners, managing your partnership pipeline, and relationship building