partnerships as pr
PR is expensive, measuring results is tricky, and it’s no longer as effective as it once was. Why pay outrageous monthly fees to an agency when you can get your own PR by leveraging partnerships? Learn how to gain promotion through collaborating with well-aligned communities.
WHO is THIS program FOR?
Female entrepreneurs who:
Serve women somewhere in the 25-45 year-old age range
Wants to amplify her message and grow her business, but in a way that doesn’t feel gross or contrived
Gets excited about the idea of having a template or tool for every scenario
Just needs a plan, and someone to point her in the right direction but then let her take the wheel
Is running a service or product-based business that supports women or does good in the world
Is open to support, guidance, and a little bit of tough love, all in the name of personal and professional evolution
Is down with a little universe/manifestation talk mixed in with business strategy/best practices
Is ready to put in the work, show up for herself and her business, and make big moves in her business
Wants to collaborate with brands and individuals not just for her own gain, but to support and amplify their messages too
what's the plan?
Week 1: Company Deep Dive + Entrepreneur Deep Dive
Week 2: Asks + Gives
Week 3: Partner Identification
Week 4: Curating + Cultivating Your Community
Week 5: Mid-Point Check-in
Week 6: Collaboration Types
Week 7: The Pitch + Outreach
Week 8: The Call + Ideation
Week 9: Execution + Evaluation + Relationship Maintenance + Re-engagement
Week 10: Wrap-up + next steps
what does it include?
Weekly Videos and Downloadable Worksheets
Collaboration Templates + Tools + Best Practices
Partnership Database + Playbook
Inclusion in the private Collaboration Coalition Channel in the Baily Hancock HQ Slack Community
(10) 1-hour weekly group calls with Baily and no more than 4 other participants
Access to Baily through the Slack Channel in-between group calls
(10) 1-hour weekly 1:1 calls with Baily
Access to Baily via email in-between sessions
Running a business is hard, often lonely work, and paying for promotion for your product, event, or service can only get you so far in this noisy world. Why operate in a vacuum when you could collaborate with well-aligned partners to help one another gain exposure and hit your goals together? Getting new humans to know about your company and the wonderful things you create or the amazing services you offer can be exhausting. By harnessing the power of collaboration, you can more easily reach your future fans in a way that feels authentic, impactful, and - gasp! - fun.
I am a collaboration connoisseur; a partnerships addict. When I see a great company doing exciting things, I can’t help but think of all the other companies they could work with to amplify their message. I believe that all companies have the potential to be better by sharing resources to accomplish a common goal.
I also have a natural affinity for structure, efficiency, and standard operating procedures, which was only deepened when I received my MBA with specializations in Entrepreneurship and Management. Couple that with my ability to adapt, innovate, and find creative solutions on the fly and you’ve got a woman who can make a plan and pull it off, no matter what hiccups come along the way.
In my time at General Assembly, I grew the Los Angeles email list from less than 20K to over 80K subscribers in a little over a year, primarily through well-aligned partnerships. Growing an email list is not thrilling, but bringing together like-minded communities both online and off for mutually-beneficial, highly-engaging, co-produced experiences and campaigns is.
My work with the Innovations Team at OMD challenged me to identify strategic partners for a variety of clients across many industries in a fast-paced, tight turnaround environment. With upwards of three ideation sessions per week, I established an expanded, adaptable partnerships process, and developed an eye for innovative collaborations that accomplished lofty goals on modest budgets with seemingly impossible timelines.
Finding the right partner, ideating together to develop the right activation, and working in tandem to pull it off is what it’s all about for me. I don’t partner with companies, I partner with people.
WHAT ARE YOU WAITING FOR?
Ready to get started? Me too! Head here to tell me a bit about your company and I'll be in touch to schedule an exploratory call.