19: Natasha Case, CEO & Co-Founder of COOLHAUS
On this episode:
Launching a company with her partner, Freya Estreller at the same time as starting their relationship (without killing each other or breaking up)
Partnering with big brands on paid marketing activations to bring awareness (and revenue) to their business
Knowing what value you bring to a collaboration and being okay walking away from an opportunity if it isn't a good fit
18: Nicola Nice, CEO & Founder of Pomp & Whimsy
On this episode:
Partnering with people who brought various skillsets to the table to create Pomp & Whimsy
Leveraging the power of event collaborations to get their product in front of consumers in a highly-regulated industry
Joining forces with other women spirits makers to amplify one another’s voices with the Women’s Cocktail Collective
17: Tata Tickaradze, Owner & Founder of Barter + Be
On this episode:
Building Barter + Be entirely through bartering her own skills, connections, and referrals
Connecting IRL (in real life) and why it’s still important in this digital world
Getting past the fear and insecurity to approach a potential partner and ask for what you want and need in a collaboration
16: Jessy Klein Fofana, Founder & CEO of LaRue PR
On this episode:
How PR has changed over the last decade and what's working for companies now
Why it's important to share your "Pet Pig" story to allow people to connect with the person behind the brand
The best time to pitch story ideas to press to gain visibility
15: Sonja Rasula, Founder & CEO of Unique Markets + The Unique Space
On this episode:
Leveraging her whole community and calling in favors to pull off the first Unique Market in 2008
Launching and then letting go of CAMP, her cellphone-free creative conference which Baily credits with starting her teaching/speaking/consulting career
What’s next for the Unique Market empire and how she hopes it’s going to bring makers and consumers together across the country and inspire the next generation of entrepreneurs
14: Valorie Darling, Photographer
On this episode:
Knowing when to say yes or no to creative collaboration opportunities
Encouraging everyone’s unique talents and ideas to organically come through on a branded partner shoot
Learning how to ask for what you want and need in business and collaborations
13: Emilie Aries, Founder & CEO of Bossed Up
On this episode:
Leveraging her network to launch Bossed Up
Asking her mentors to share their knowledge and expertise as Bossed Up Board Members
Creating and empowering a community of experts within the Bossed Up Trainer Team
Bonus Ep: Melanie Klein & Marc Cordon, Co-Founders of The Joy Revolution
On this episode:
The serendipitously collaborative way they came together as co-founders
How the Joy Revolution creates space for people to use joy as a leadership tool for positive social change or a thriving business
Teaching people how to combine their professional knowledge and life experiences in a collaborative way with others to make sustainable social change together
12: Chelsea Moore, Co-Founder & CEO at BOXFOX
On this episode:
Going from college besties to co-founders with Sabena and Jenni
Identifying which brands will make for great product partners
Leveraging collaboration internally across every department to communicate, ideate, and grow the company
11: Kaelin Burns, Director of Product, Rights Management
On this episode:
Getting buy-in from her whole team (or “Product Squad” as she calls them) to join forces and create solutions to problems
Working across multiple departments by leveraging collaboration
How she manages various projects and people without coming across as bossy
10: Four Ways to Make it Easy for Potential Partners to Stalk You Online
On this episode:
Your Podcast Host, Baily Hancock shares four ways to make it easy for your potential partners to stalk you online:
Up your LinkedIn game
Curate your online persona
Have a killer email signature
Create a one-stop-shop for all things “you”
9: Erin Lenhardt & Sally Rogers, Co-Founders of Parsnip
On this episode:
Why they decided to combine forces and launch Parsnip, a digital platform that enables “brand dating” as Co-Founders after meeting at a networking event
How to identify whether a brand will make a great partner before you reach out
The best way to present yourself as a potential partner to a brand you want to collaborate with
8: Jessica Carrillo, Owner of Art & Soul Events
On this episode:
Wrangling multiple vendors to pull off a successful event or collaboration
How to leverage Instagram and Facebook for easy cross-promotion with collaborators
The importance of transparency and setting clear expectations with partners from the get-go
7: Samantha Parker & Kathy Rasmussen, Co-founders of Badassery Magazine
On this episode:
Test driving their relationship before becoming co-founders
How they decide which collaborations to say yes or no to
The correct way to pitch yourself to a publishing platform or podcast
6: Emily Merrell, Founder of Six Degrees Society
On this episode:
How to make networking more enjoyable and less painful
The best ways to nurture the existing relationships with the people in your network
What NOT to do when reaching out to a connection to ask for a warm intro
5: Erica Cerulo & Claire Mazur, Co-Founders of Of a Kind and Co-Authors of "Work Wife"
On this episode:
What it’s like to start a business with a friend, and how to know if you’re the right professional fit for one another
How to effectively communicate (and fight) with your co-founder and partners so nobody gets bitter or resentful
The best way to pitch yourself when you’re early on in your business to brands and partners who are slightly out of your league
4: Amanda Zuckerman, Co-Founder at Dormify
On this episode:
Landing American Eagle Outfitters as a strategic partner and investor by leveraging their network to get an intro
How their college ambassador program, “Dormifam” grew from a referral program into the best customer engagement platform they never knew they needed
The way they give back through their program, “Dormify Doing Good” by partnering with the Hope for Henry Foundation
3: Marty McDonald, CEO of Boss Women Media
On this episode:
How she leveraged her network to launch the first Boss Women Brunch
Why women of all ethnicities and backgrounds need to collaborate and amplify one another’s voices
How she convinced the CEO of Sugarfina to sponsor the “Black Girl Magic” Tour across the U.S. by approaching her at a conference
2: Iva Pawling, CEO & Co-Founder of Richer Poorer
On this episode:
How she and her Co-Founder, Tim Morse have maintained a successful partnership for nearly a decade (lots of communication and complementary skillsets)
The big lessons learned from doing tons of product collaborations over the years (be clear about what you need for the partnership to be successful and make sure you know what your partner’s goals are too)
Why they don’t buy into influencer marketing and instead focus on human collaboration (like the time they took five entrepreneurs to Hawaii for a “Workcation”)
1: Welcome to the Collaboration Party with Baily Hancock, Your Host
On this episode:
Welcome to the first episode of "Stop, Collaborate and Listen with Baily Hancock", a podcast that shows you how to collaborate IRL. Throughout this season, you'll hear from co-founders, solopreneurs, creatives, executives, community leaders, CEOs, podcasters, publishers, and everyone in between about how they leverage collaboration to grow their business, amplify their message, and engage with their communities. On this episode, you'll meet the host of the show, Collaboration Consultant and professional friend-maker Baily Hancock, and learn what you can expect from this season.