Growing a business can be super hard, especially if you're a team of one like me and so many of my clients. If you're doing your damnedest to grow your email list, Instagram following, and community but finding it to be easier said than done, I FEEL YOU.
When I left my day job back in October of 2016, I had no idea how I was going to get the word out about what I had to offer (hell, I was still figuring out exactly what it was that I had to offer!) I felt incredibly overwhelmed with the idea of having to learn how to do Facebook promoted posts or master SEO to up my Google rankings or any other digital marketing tactic for that matter.
So I did what I know how to do best - I tapped into my network/community and began finding ways to get myself in front of well-aligned communities of people who could become my clients and future fans. I thought long and hard about what topics I could talk about based on my knowledge, experience, and interests, and made sure everyone around me knew that I was willing and available to speak, teach, guest post, be a podcast guest or panelist for their communities in exchange for exposure for my business. (Click here to get the outreach email template that I use to reach out to potential partners!)
After spending the last year working one-on-one with over 15 amazing female solopreneur clients helping them craft a collaboration strategy to grow their businesses, I realized that the most effective way they could accomplish that with the least amount of money was to share their expertise in exchange for exposure, exactly as I had done to grow my business.
This year alone I've done:
13 Podcast Interviews
7 Guest Blog Posts
6 Speaking Gigs
3 Fireside Chats
2 YouTube Shows
1 Facebook Live
The simple fact is, people buy from people, not companies. They fall in love with brands when they feel connected to the woman behind the brand. When you can tell your story and share your knowledge in a way that provides valuable content while also gaining exposure and credibility for your business, you'll grow your following and attract customers who not only want to buy what you're selling, but who are also invested in your success as an entrepreneur.
It's time to stop hiding behind your brand and show the world who you are. Your story is worth sharing, and your message, when shared authentically, will attract more future fans than any promoted post ever could. I've used this strategy for myself for years, now I'm excited to start helping the talented, brilliant, soon-to-be super successful women all around me find their voice and discover the perfect channels to share it with.