26: How to Survive & Thrive as the Ultimate Multi-Passionate with Adriana Kertzer
By now you've probably heard of the term, "Multi-Passionate", AKA someone who has many professional and personal interests. Adriana Kertzer is a Multi-Passionate x's a bazillion. In my longest podcast interview of the season, I get Adriana to talk me through how a little girl from Brazil managed to find ways to "braid" all of her many passions and interests together (including but not limited to corporate law, digital strategy, real estate, design, cannabis, project management, and Favelization) time and time again throughout her career.
Adriana Kertzer is a Brazilian-Texan project manager with a focus on culture, digital strategy, and design. Adriana is passionate about the intersection of culture, technology and business, and has built a reputation as a fierce project manager who delights in managing complex analog and digital projects, legal transactions, exhibit design, digital research, and public speaking.
She's able to apply the discipline developed as a corporate lawyer to cultural, real estate and tech-related projects. Adriana was a part of the National Endowment for the Arts' senior leadership team under President Obama. A leading expert on the use of references to the Brazilian slums in the branding of luxury items, Adriana is the author of Favelization, a book published by the Smithsonian Institution. She is currently working on a new book, Rebranding Pot, about the changing aesthetics of the cannabis industry.
Adriana has been a featured speaker at the Museo Amparo, Brown University, Parsons The New School For Design, Queens College/CUNY, General Assembly, The Line, Zona Maco México Arte Contemporáneo, University of Hong Kong, and Virginia Commonwealth University.
She received her BA from Brown University, JD from Georgetown Law Center, and MA from Parsons The New School for Design. When not hustling in New York City, you can find her at #OlivebridgeCottage, a house renovated by blogger Daniel Kanter of Manhattan Nest and sponsored by Benjamin Moore Paint.
Adriana grew up in São Paulo, Brazil and now lives in New York City with her husband and dog Cachaça. She is fluent in Portuguese, English, and Italian and is known for having a healthy disregard for the impossible.